There are growing concerns from the opposition party about the manner in which state owned enterprises sponsor New Age's breakfast shows. The total cost is now estimated to be around R25 million.
The Democratic Alliance leader and Western Cape Premier Helen Zille pulled out from a scheduled breakfast interview with the New Age newspapers claiming that she will not be part of corruption. Zille claimed that the relationship between the New Age
and state owned enterprises that have funded the show is corrupt.
There was a twist when it emerged that Helen Zille had been part of these breakfast shows in the past. The New Age newspaper released a video where Helen Zille was praising Telkom for having made breakfast shows a success. This revelation painted Helen Zille as a hypocrite and a liar. She failed to explain why she had been part of the breakfast show where Telkom had provided funding.